Drawing from Maloti-Drakensberg Parks endangered species, terrains, and cultural heritage led to creating a developed brand identity. Keeping a cohesive design through all elements, focusing on guiding principles such as layout, negative space, and color, a balanced brand identity is maintained. Consistent alignments and generous margins in typography and imagery ensure precise spacing. Creating a consistent system was important to keeping a clean aesthetic. The strategic use of negative space throughout helps to reiterate the vastness of the park, giving the viewer a sense of tranquility and openness while navigating the materials. To maintain consistency, a thought-out color pallet was used among all elements to help reiterate the connections of the brand identity. In addition to these principles, drawn and pictorial elements serve to capture the essence of the park, allowing viewers to associate the text layout to the park. Making a connection from the brand to the design elements strengthens the park's message and what it portrays.